Brand Management Research, Theory and Practice 1st Edition

Brand Management Research, Theory and Practice 1st Edition

Brand Management Research, Theory and Practice 1st Edition

Title: Brand Management Research, Theory and Practice 1st Edition
Author(s): Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
Pages: 288
Publisher: Routledge; 1 edition (February 20, 2009)
Language: English
ISBN-10: 0415443261
ISBN-13: 978-0415443265

Description:
For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive.

This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand.

Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: "What is a brand?"

Other books:

We are a trusted electronic book (ebook) selling platform since 2014. To buy the book do not forget to ask about the availability of the book via WhatsApp 081278218134. All books are ready stock, except if there is a damaged file in our storage.

Book format is PDF, EPUB and MOBI depending on demand, and can be opened on Android, iOS or Personal Computer. Furthermore, purchasing 3 books get 1 book for free and free to choose as long as the stock is available.

If the title of the book has been sold out, you can request the book with required of buying 5 other books. Then, requesting title of the book can directly contact by our WhatsApp, please inform us the title of the book and name of the author.



Do you want to update the latest book?
Enter your email here:

Other books: