Creating and Delivering Your Value Proposition: Managing Customer

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Creating and Delivering Your Value Proposition: Managing Customer

Creating and Delivering Your Value Proposition: Managing Customer

Title: Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit 1st Edition
Author(s): Cindy Barnes, Helen Blake, David Pinder
Pages: 256
Publisher: Kogan Page; 1st edition (November 1, 2009)
Language: English
ISBN-10: 0749455128
ISBN-13: 978-0749455125

Description:
Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.

Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
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