Title: Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit 1st Edition
Author(s): Cindy Barnes, Helen Blake, David Pinder
Publisher: Kogan Page; 1st edition (November 1, 2009)
Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.
Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.