Disciplined Entrepreneurship: 24 Steps to a Successful Startup 1st Edition

Disciplined Entrepreneurship: 24 Steps to a Successful Startup 1st Edition

Disciplined Entrepreneurship: 24 Steps to a Successful Startup 1st Edition

Title: Disciplined Entrepreneurship: 24 Steps to a Successful Startup 1st Edition
Author(s): Bill Aulet
Pages: 288
Publisher: Wiley; 1 edition (July 31, 2013)
Language: English
ISBN-10: 1118692284
ISBN-13: 978-1118692288

Description:
Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.

You will learn:
- Why the “F” word – focus – is crucial to a startup’s success
- Common obstacles that entrepreneurs face – and how to overcome them
- How to use innovation to stand out in the crowd – it’s not just about technology

Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

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