Driving Digital Strategy A Guide to Reimagining Your Business

Driving Digital Strategy A Guide to Reimagining Your Business

Driving Digital Strategy A Guide to Reimagining Your Business

Title: Driving Digital Strategy A Guide to Reimagining Your Business
Author(s): Sunil Gupta
Publisher: Harvard Business Review Press (August 14, 2018)
Language: English
Pages: 288
ISBN-10: 163369268X
ISBN-13: 978-1633692688

Description:
Digital transformation is no longer news--it's a necessity.

Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.

The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.

For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.

Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Other books:

We are a trusted electronic book (ebook) selling platform since 2014. To buy the book do not forget to ask about the availability of the book via WhatsApp 081278218134. All books are ready stock, except if there is a damaged file in our storage.

Book format is PDF, EPUB and MOBI depending on demand, and can be opened on Android, iOS or Personal Computer. Furthermore, purchasing 3 books get 1 book for free and free to choose as long as the stock is available.

If the title of the book has been sold out, you can request the book with required of buying 5 other books. Then, requesting title of the book can directly contact by our WhatsApp, please inform us the title of the book and name of the author.



Do you want to update the latest book?
Enter your email here:

Other books: