Marketing Management 12th Edition

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Marketing Management 12th Edition

Marketing Management 12th Edition

Title: Marketing Management 12th Edition
Author(s): Philip Kotler, Kevin Lane Keller
Pages:
Publisher: Prentice Hall; 12 edition (December 1, 2005)
Language: English
ISBN-10: 0536104395
ISBN-13: 978-0536104397

Description:
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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