Marketing Management, Global Edition

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Marketing Management, Global Edition

Marketing Management, Global Edition

Title: Marketing Management, Global Edition
Author(s): Kevin Lane Keller, Philip Kotler
Publisher: Pearson
Year: 2015
Language: English
Pages: 834
ISBN: 1292092629, 9781292092621

Description:
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
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