Title: Marketing Management (Global ed)
Author(s): Dr Philip Kotler
Publisher: Pearson Education Limited (May 15, 2015)
ISBN: 1292092629, 9781292092621
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.