Title: Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods
Author(s): S. Finlay
Publisher: Palgrave Macmillan; 2014 edition (July 1, 2014)
This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.