Principles of Marketing Global Edition

Principles of Marketing Global Edition

Principles of Marketing Global Edition

Title: Principles of Marketing Global Edition
Author(s): Philip Kotler, Gary Armstrong
Publisher: Pearson
Year: 2015
Language: English
Pages: 734
ISBN: 1292092483, 9781292092485

Description:
Help students learn how to create customer value and engagement.

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

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