Strategic Brand Management: Building, Measuring, and Managing

Strategic Brand Management: Building, Measuring, and Managing

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

Title: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Author(s): Kevin Lane Keller
Publisher: Prentice Hall
Year: 2012
Language: English
Pages: 600
ISBN: 0132664259, 978-0-13-266425-7

Description:
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies

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